If you look at its products, it is clear that TRUE linkswear takes immense pride in its Northwestern roots. Some of their shoes are adorned with faux raindrops and literally labeled "PNWPROOF," indicating the wearers can take on any combination of rain, sunshine, and steep hills that don't care how far they've already walked.
The apparel company was founded by the Tacoma-made brothers Ryan and Jason Moore, the former the 2004 U.S. Amateur champ and five-time PGA Tour winner. The brothers, wanting a minimalist golf shoe that reduced inhibition between a player and the ground, built up the brand and had it based in Tacoma for over a decade.
In August 2026, TRUE announced it had moved its headquarters to Oakbrook Golf Club in nearby Lakewood, which has been owned by the Moore family since 2012. With the move came a renovation of the clubhouse and facility, which has been transformed into a flagship store in addition to a fully public golf course and company headquarters.
The overhaul was immense, and its influence is visible before walking through the front door. The building and patio sport fresh coats of dark, muted paint, a defining factor of the actions-speak-louder-than-words brand. The wide-open new pro shop interior features meticulous displays of TRUE apparel on one wall and a constellation of shoe selections on another.
The restaurant on the other end of the building, known now as "The Edit," is similarly brand new with a relaxed, welcoming and calm vibe.
It's the brands first official flagship store, and being on a golf course allows them to test or shoot content instantaneously.
The company rang in their move with a fun, laid-back grand opening, during which they gave tours of their new digs, granted interviews and assembled a group of famous guests to play in the "Founders Cup," a two-person scramble in which groups tried to beat the professional-grade play of the brothers Moore.
The move was the culmination of a desire to try and upgrade what already was a good Tacoma office, the lease of which had been nearing its end. Once the idea came about to create a golf campus upon a perfectly usable facility they already owned, the brothers went full throttle.
"We had the facility, we had the golf course, we had this building here," Ryan explained. "It just made complete sense for us."
Months of work followed, of course. All-nighters were spent hanging new decor and painting walls. As August turned to September, the finishing touches had just about been applied. The guests at its housewarming party included, among others, PGA Tour pros Joel Dahmen and Andrew Putnam, as well as former Seattle Seahawks Jermaine Kearse and Mike Davis, all of whom partook in the Founders Cup.
Quite a guest list to cut the banner to the new campus. But in regard to the course's primary use going forward, someone won't need to be as famous as those guys to gain access to all the new Oakbrook has to offer.
"Oakbrook is open to the public, we're very passionate about that," said Jason, who is TRUE's CEO. "We want to keep an environment where people can come visit, enjoy the store, play some golf, have some food and drink, and just hang out."
There has been real meaning to staying in the Northwest, too, no less in Pierce County.
"Everything about TRUE is inspired from growing up in the Northwest," Jason said. "We grew up playing golf in the woods, and this is our home. We want gear that performs well in any environment, and that's definitely inspired by the Northwest, where you can wake up with a little rain in the morning and it might be 85 degrees by the afternoon."
And, of course, being brothers means Ryan and Jason quite literally have each other's back.
"I got the most chill brother on the planet," said Jason. "Working with Ryan is a breeze. For us to be able to actually gel on creating products that we always wished would exist is a dream come true."