At the PGA Merchandise Show, held in Orlando, Fla. in late January, PGA Director of Golf Tom Davidson, of Circling Raven Golf Club in Worley, Idaho, received his award as the 2010 PGA “Merchandiser of the Year” for resort facilities. Davidson has been named the Pacific Northwest Section PGA “Merchandiser of the Year” four times in the past six years, and this year’s recognition marks the first time a PGA Professional from the Pacific Northwest Section has received the national award.

“Our success starts with the Coeur d’Alene Tribe and its great leadership, support and commitment to excellence,” said Davidson, 47. “We are honored to earn this award as it is a tribute to all members of our team at Circling Raven and the Coeur d’Alene Casino Resort Hotel.”

The Merchandiser of the Year award was created in order to recognize PGA Professionals who excel as businesspersons/merchandisers in the promotion of golf. The PGA criteria are demanding, focusing on growing and servicing well the customer base, shop displays, financial details, ongoing training for staff, and many other mission critical components.

Circling Raven is a tribally owned and operated amenity of the Coeur d’Alene Casino Resort Hotel in the Idaho panhandle near Spokane, Wash.